Wanneer een nieuwe softwareoplossing wordt geïntroduceerd, is de grote vraag: wie zorgt ervoor dat mensen het ook daadwerkelijk gebruiken? Is het de verantwoordelijkheid van de softwareontwikkelaar, de implementatiepartner of de klant die de software binnen de organisatie introduceert?

Het antwoor...

Managing change can feel like navigating a storm: stakeholders pulling in different directions, resistance building up, and priorities shifting constantly. Sound familiar?

The good news? Change doesn’t have to be chaotic. With the right structure, it becomes manageable, even exciting. That’s exac...

Over the years, we've worked extensively with Rick Maurer’s three levels of resistance:

1. “I Don’t Get It” – Cognitive resistance, where people struggle to understand the change.

2. “I Don’t Like It” – Emotional resistance, driven by fear, anxiety, or frustration.

3. “I Don’t Like You” – T...

Why do so many organizations attempt change, but so few succeed? 

We’ve all heard the corporate promises: “We are a change-driven organization!” or “People are at the heart of our transformation!”, yet many initiatives fail somewhere between intention and reality.

Organizational change often do...

 Self-control is often seen as the key to success. Whether it's healthy habits, sustainable behavior, or productivity improvements, the underlying assumption is that discipline and willpower are necessary to achieve long-term goals. But what if this classic approach is incomplete?

The study ‘Pleas...

 Have you ever invited someone you don’t particularly like to a party just because they invited you to theirs a few months earlier? That’s human nature. It’s the psychological principle of reciprocity at work—we feel compelled to return a favor.

Reciprocity is about balancing the scales: when someo...

What you create or invest effort in, you value more than what others create.

This is the IKEA Effect, named after the Swedish furniture retailer. Many people think IKEA is successful because of its affordability, but that’s just one part of its value proposition. The other important aspect is al...

Once you take the first step, the next one becomes easier. Humans have an ingrained desire to act consistently with past actions. When we make a decision, we convince ourselves it was the right choice. This is the essence of commitment and consistency.

These principles create personal or social pre...

Psychological inertia often manifests in organizational change as resistance to action or a tendency to maintain the status quo unless driven by a strong psychological motive. While similar to status quo bias, psychological inertia differs as it actively suppresses action, driven largely by fear,...

Managing change is about helping people. Make it easy and enjoyable for people to adapt to change. “Help me!” is the call that every people-centric change manager picks up from the plethora of feedback in organizations. You can help people change during the implementation of a program, but you can a...

On the main road in my town, there’s a sign that displays your speed in bright, glowing numbers. If you’re within the speed limit, it gives you a green thumbs-up. However, if you’re speeding, it still gives you a thumbs-down… also in green. It took me a few tries to realize something felt off. Th...

People place more value on things that are harder to obtain. We often want what we can’t easily have. This psychological force is widely used in advertising, leveraging limited availability or time constraints to encourage purchases. Scarcity applies not only to physical goods but also to informa...