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For the past year, Arnoud Bladergroen, Chief Design Thinking at KLM Digital, has been supporting managers in working more efficiently by applying design thinking to their strategic processes. This groundbreaking initiative evolved from within KLM’s product and service design team, driven by a desire...
It all started with a wicked problem. These are unstructured issues without a clear solution due to insufficient knowledge, the involvement of multiple stakeholders, and interconnections with other challenges. When smartphones and 4G became widespread in 2014, people suddenly had constant internet a...
I recently reread The Power of Habit by Charles Duhigg, and this time, a key insight stood out: to turn an action into a habit, you need a craving.
The Habit Loop: My Running Story
Since 2012, I’ve been running five to ten kilometers a week on and off. It’s never been smooth sailing; I didn’t part...
Prevention is better than cure. It’s an age-old saying, yet one we often neglect. We tend to focus more on curing than preventing.
A Roadwork Example: The Cost of Not Thinking Upstream
In May, a neighboring municipality started roadworks: new pavement and bike lanes over just one kilometer. Traffi...
When introducing new software, give people a fantastic experience first, and then ask for their effort (like creating a profile, entering data, or adopting a new mindset or behavior). By reversing the "no pain, no gain" mantra to "no gain, no pain," you prioritize creating positive experiences befor...
