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The Hidden Key to Successful Organizational Change Feb 05, 2025

 

Why do so many organizations attempt change, but so few succeed? 

We’ve all heard the corporate promises: “We are a change-driven organization!” or “People are at the heart of our transformation!”, yet many initiatives fail somewhere between intention and reality.

Organizational change often do...

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The ‘Mere Exposure Effect’ in Organizational Change Sep 02, 2024

We prefer what feels familiar. When confronted with something new or unfamiliar, we often rely on what we already know. This is the mere exposure effect at work—a psychological phenomenon first introduced by Robert Zajonc in 1968. It’s an essential concept in behavioral psychology and plays a sign...

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