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Why do so many organizations attempt change, but so few succeed?Â
Weâve all heard the corporate promises: âWe are a change-driven organization!â or âPeople are at the heart of our transformation!â, yet many initiatives fail somewhere between intention and reality.
Organizational change often do...
We prefer what feels familiar. When confronted with something new or unfamiliar, we often rely on what we already know. This is the mere exposure effect at workâa psychological phenomenon first introduced by Robert Zajonc in 1968. Itâs an essential concept in behavioral psychology and plays a sign...