Join the Change Designers community

Stay inspired and ahead of the curve. Subscribe for updates on our latest blog posts, online courses, and exclusive insights!

Awaken Your Inner Max Goodwin and Mother Teresa to Gain Influence at Work Jan 22, 2025

 Have you ever invited someone you don’t particularly like to a party just because they invited you to theirs a few months earlier? That’s human nature. It’s the psychological principle of reciprocity at work—we feel compelled to return a favor.

Reciprocity is about balancing the scales: when someo...

Continue Reading...
The Power of Commitment and Consistency May 06, 2024

Once you take the first step, the next one becomes easier. Humans have an ingrained desire to act consistently with past actions. When we make a decision, we convince ourselves it was the right choice. This is the essence of commitment and consistency.

These principles create personal or social pre...

Continue Reading...
The Principle of Scarcity in Organizational Change Jan 10, 2023

 

People place more value on things that are harder to obtain. We often want what we can’t easily have. This psychological force is widely used in advertising, leveraging limited availability or time constraints to encourage purchases. Scarcity applies not only to physical goods but also to informa...

Continue Reading...
Using Likability as a Tool for Organizational Change Aug 11, 2022

Implementing change in organizations largely revolves around influencing others. Influence doesn’t happen by chance—it can be cultivated. It’s both a science and an art.

The Six Principles of Influence

Robert Cialdini, an American professor of marketing and psychology, summarized the science of in...

Continue Reading...
Using Social Proof to Motivate and Influence Your Team Jul 05, 2022

 

When faced with uncertainty about how to think or act in a given situation, people often look to others for cues. This phenomenon, commonly known as imitation, stems from the principle of social proof, one of the most powerful tools of influence.

Social proof works by showing what others are doi...

Continue Reading...