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What you create or invest effort in, you value more than what others create.
This is the IKEA Effect, named after the Swedish furniture retailer. Many people think IKEA is successful because of its affordability, but that’s just one part of its value proposition. The other important aspect is al...
For the past year, Arnoud Bladergroen, Chief Design Thinking at KLM Digital, has been supporting managers in working more efficiently by applying design thinking to their strategic processes. This groundbreaking initiative evolved from within KLM’s product and service design team, driven by a desire...
It all started with a wicked problem. These are unstructured issues without a clear solution due to insufficient knowledge, the involvement of multiple stakeholders, and interconnections with other challenges. When smartphones and 4G became widespread in 2014, people suddenly had constant internet a...
